This is going to be hard. Mainly because I don't know anything about music but also because trying to review someone's marketing activity can come across as too earnest.
The last few weeks have been a complete hype fuck. We have essentially been subjected to hints of hints of music videos and had to listen to loathesome characters play some weird Pharrell song on their phones on public transport.
DAFT PUNK are bringing out a new album. You may remember Daft Punk due to their previous videos involving horny mummies, a man with a dog's head and hentai porn vibes.
I think in order to really understand why Daft Punk are getting such insane marketing/hype is to really understand where we all came from. Why Daft Punk releasing a new album means more to us than oh, I don't know, Gucci Mane or Kelly Clarkson releasing a new album.
I actually don't know that much about Dafty Punks really. When their first album dropped I was too busy picking up that new Spice Girls hotness from Virgin Megastores, and when their second album dropped I honestly thought it was a Cher remix album (see hentai porn vibes gif above). I think they released another one after that, but it completely passed me by.
Perhaps people care so much about Dafty Punks because their songs have been sampled by artists that are genuinely famous like Kanye or Wiley. On a side-note, why are Wiley's videos always so terrible?
Maybe Daft Punk are so hot right now because that guy from the Arctic Monkeys album cover sang that song about them playing in his house?
Perhaps people are still feeling burnt after they did the soundtrack to Tron: Legacy and they want some heavy, vibey redemption. Dunno.
So, Daft Punk put their album up for pre-order and people went mental. Then a few weeks later they made this ad that was on during Saturday Night Live, perhaps the least funny TV show ever. No one watches SNL so it had to go viral on YouTube instead.
Pharrell seems to have teamed up with two robotic leather gays and the guy from Chic. Chic made loads of big songs that appear on adverts like Fairy Liquid and Starburst. Might even have had a song on the Flubber soundtrack. Everyone seems to be really sparkly, which is good I think.
Anyway, a short while after this the song came out on iTunes and the Spotify mobile app went mental and started ringing everyone telling them about the new Daft Punk song. Was quite weird and made everyone feel weird when they "got the call".
Then a little while later everyone stayed home and decided the stream the album on iTunes. It was really weird and quite sad. People put embarrassing statuses up on Facebook like "liking what I'm hearing so far", or "omg I hate this, can't believe they hyped it so hard".
I listened for a bit and thought it was OK. I liked the bit when that old drag queen Giorgio Moroder talked for a bit. Don't actually know who he is anyway. Checked his Wikipedia and he won some Oscars. Great. You know who else has won an Oscar? Three 6 Mafia.
And now the album is out. Everyone is feeling quite dejected because it didn't fulfil the hype dream. Just like when the Nintendo Gamecube came out. How many times am I going to skim the Death Star in Rogue Leader? Not many times. Plus Luigi's Mansion was a joke.
I feel like the buildup went quite well for Daft Punk and their record label. They got loads of interest from people like me, pretending I know who Daft Punk are and having an opinion on their "early work". Now the hype is over and we're all here, together, wondering what to hype next.
In other news, Great Gatsby is out! Watch this space...
Overall score: 6.1/10